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Fame Shock News

rtic soft coolers

Author

Sarah Parker

Updated on August 04, 2026

Among the two brands, RTIC has a longer ice life compared to Yeti. Their large sizes, plastic construction, and thicker walls make them better at retaining ice. Yeti have better quality coolers, although with shorter ice life and smaller sizes. Some coolers claim to have an ice life of 8 days, others even more.

Did RTIC go out of business?

RTIC will continue to operate as normal selling all the RTIC brand of products as provided on the website keeping true to its promise to deliver “Over Built – Not Over Priced” products to all its RTIC fans & customers.

How long will RTIC soft cooler keep ice?

With a waterproof zipper and 2 inches of closed-cell insulation to lock in the cold, RTIC reports that this cooler will keep ice up to 5 days.

Is an RTIC cooler worth it?

Are RTIC coolers worth it? Yes, RTIC coolers are worth the money. They are some of the best value coolers available. The extra cost for the cooler over a cheap, thin wall cooler from Walmart is that your food and ice will last a lot longer, and the cooler will last a lot longer.

Do RTIC soft coolers leak?

BUDGET PICK: RTIC Soft Pack

They have more insulation and thus hold ice better than many other soft sided coolers and they have a waterproof nylon exterior and rubberized zipper that won’t leak any water.

Is RTIC Made in USA?

Like other major competitors, RTIC products are made in China in order to provide the best quality at the lowest price to you, the consumer.

What does RTIC stand for?

RTIC. Road Transport Information and Control. RTIC.

Who owns RTIC cooler company?

Entrepreneurial twin brothers, John and Jim Jacobsen, gained success in the cooler industry by selling their high-end products for less. They offer high quality coolers with all of the features customers want – at a fraction of the price you can buy in a retail outlet.

Who did Yeti sue?

Yeti also sued Rtic in 2017 and reached a settlement that forced Rtic to redesign its tumblers and coolers. Yeti, a publicly traded company, has a 55 percent hold over the cooler market and does what it can to maintain its hold over the $370 million market, an analyst with market research firm NDP told the Chronicle.

Can you put hot food in RTIC soft cooler?

However, soft coolers do pack some good insulation and so they are great at keeping food hot. Just wrap the food in a towel so you don’t melt the plastic. For even better results wrap the food in aluminum foil and add a hot water bottle or heat pack to keep food hot even longer.

Where are RTIC products made?

Like other major competitors, RTIC products are made in China in order to provide the best quality at the lowest price to you, the consumer.

Is Orca Made in USA?

We’re proud of our ORCA products, and we know you will be too. Hard-Sided Coolers– Our roto-molded coolers are USA made in Ohio and decorated, picked, packed, and shipped from our warehouse in Music City, USA.

What cooler is better than a Yeti?

Of all the YETI alternative coolers on the market today, most people would probably agree that the Pelican Elite line is one of the closest. This Pelican cooler strives to be a higher-quality product than YETI, which, admittedly, doesn’t always lend itself to a lower price.

What’s the difference between Yeti and RTIC?

Again, the only real difference between the RTIC and the Yeti is that the RTIC SoftPak 30 can hold more cans (24 vs 30) but ice quantity remains the same at 30 pounds. Similar build quality and materials also result in ice life of around 3 ½ to 4 days.

How do you pronounce RTIC?

The company will change its name to Rtic Outdoors — pronounced “arctic” — to incorporate products beyond its coolers and drinkware.

How do you stop a soft sided cooler from leaking?

We use our large rolling softside cooler when we go boating & camping. After having it eventually start to leak, I started placing one of the really large new Ziplock plastic bags in it to line in and then it works great.

Is soft or hard cooler better?

Hard sided coolers are stronger, more durable and can keep ice longer than soft sided coolers. They also come in larger sizes. But soft sided coolers are lighter and more portable which is better in some case.

What are RTIC soft coolers made of?

RTIC soft coolers are made from puncture and tear resistant nylon. They have an antimicrobial liner to keep mildew out so that your cooler never develops the smells of cooler funk. Even if you forget to clean it out after your last camping trip.